ABOUT HIGH POTENTIALS

High Potentials pursues the mission of understanding the universe within the human organism.

We combine artificial intelligence, biology, medicine, and high-performance computing to precisely decode the foundations of life. Our goal is to understand how aging, disease, and biological limitations emerge — and what is required to overcome them.

We aim to support humanity on its path toward radical longevity. Our long-term vision is to view immortality not as a myth, but as a scientific challenge that can be understood, researched, and ultimately made technologically possible.

Our team is small, highly motivated, and focused on scientific and engineering excellence. High Potentials is built for people who ask big questions, seek demanding challenges, and are driven by curiosity, discipline, and long-term thinking.

We operate with a flat organizational structure. All employees are expected to be hands-on and to contribute directly to our mission. Leadership is earned by those who show initiative, take responsibility, and consistently deliver excellence.

A strong work ethic, clear priorities, and precise communication are essential to us. Knowledge should be shared concisely, clearly, and reliably, enabling every team member to contribute directly to the progress of our mission.

ABOUT THE ROLE:

We’re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for High Potentials’ AI subscription products. You’ll design, build, and continuously improve personalized, automated programs across email, SMS, push notifications, in-app messaging, and other lifecycle channels to turn curious users into loyal, high-value High Potentials subscribers — driving engagement, product adoption, retention, expansion, and reduced churn.

This role sits at the intersection of growth marketing, product, data, and customer success. You’ll combine behavioral insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth across High Potentials’ AI ecosystem.

RESPONSIBILITIES

• Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows

• Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)

• Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences

• Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation

• Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics

• Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)

• Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints

• Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities

• Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging

BASIC QUALIFICATIONS:

• 4–7+ years of experience in lifecycle marketing, retention and growth marketing, CRM marketing, or customer marketing, preferably within B2C e-commerce, SaaS, fintech, AI products, or consumer technology.

• Proven track record owning lifecycle programs that delivered measurable improvements in retention, engagement, activation, expansion, or revenue. Please include relevant case studies, campaign examples, or performance results in your application.

• Hands-on experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io, Klaviyo, HubSpot, or similar lifecycle marketing tools.

• Strong analytical skills, including comfort with SQL for cohort analysis, funnel deep-dives, segmentation, behavioral metrics, and lifecycle performance reporting.

• Experience building, launching, and testing multi-channel customer journeys across email, SMS, push notifications, in-app messaging, and other lifecycle channels.

• Excellent copywriting and storytelling skills, with the ability to craft clear, compelling, customer-centric messaging that reflects the High Potentials brand and drives conversion.

• Data-driven mindset with a strong bias for action, experimentation, rapid iteration, and continuous optimization.

• Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders across product, data, engineering, customer success, design, and leadership.

  
  

  PREFERRED SKILLS AND EXPERIENCE:

• Experience with advanced segmentation and personalization using tools such as Segment, mParticle, Census, or similar customer data platforms.

• Background in product-led growth environments or hybrid PLG and subscription-based business models.

• Familiarity with loyalty and rewards programs, referral mechanics, subscription optimization, pricing experiments, billing flows, upgrades, downgrades, and renewal journeys.

• Exposure to AI-driven personalization, predictive churn modeling, behavioral scoring, or lifecycle automation powered by machine learning.

• Knowledge of web and mobile analytics tools such as Google Analytics 4, Amplitude, and Mixpanel, as well as experimentation platforms including Optimizely, VWO, Eppo, or similar tools.